Blog

Notes on growth
and operations.

Practical guides on outbound, qualified meetings, automation and the numbers you run your company on. A new one every week.

10 Nov 2026

Define the ideal client, the role and the need before outreach starts, and why pay per meeting forces the right definition.

3 Nov 2026

How each model works, what you are really paying for and which questions to ask any outbound partner.

27 Oct 2026

Research, one reason to talk, a short ask. With examples for agencies, recruiters and consultancies.

20 Oct 2026

A follow-up cadence that keeps the door open, and the rules an AI reply handler should follow.

13 Oct 2026

From signature to kickoff: the eight steps worth automating first and what still needs a person.

6 Oct 2026

Revenue against target, gross margin per line, cash next 30 days, cost per lead, utilisation and more.

29 Sept 2026

How each connects, what the UAE data centre changes and how to map your chart of accounts.

22 Sept 2026

A simple scoring method: hours a week, how often it repeats, how clear the rules are, what a mistake costs.

15 Sept 2026

Code, data, prompts and accounts: what to get in writing before anything goes live.

8 Sept 2026

Meetings booked and held, pipeline, hours back, what changed and what comes next.

Notes on growthand operations.