The CEO Dashboard: the 12 numbers a service business owner needs every morning
Revenue against target, gross margin per line, cash next 30 days, cost per lead, utilisation and more.
By Seir Villum Klausen · 2026-10-06
Money
Revenue against target, gross margin per service line, cash for the next 30 days, overdue invoices.
Growth
Meetings held, pipeline value, win rate, cost per lead.
Delivery
Utilisation, capacity next month, client health and hours back from automation.
Why every morning
Decisions made on last month's numbers are decisions made too late.
Want this working in your business?
30 minutes, and a written plan within 48 hours.