Cold email that B2B buyers actually answer
Research, one reason to talk, a short ask. With examples for agencies, recruiters and consultancies.
By Seir Villum Klausen · 2026-10-27
Research first
Every good cold email starts with something true about the prospect: a new hire, a launch, an open role, a recent result.
One reason to talk
Not your full service list. One problem you can see they probably have, and one sentence on how you solve it.
A short ask
Ask for interest, not a 45 minute call. 'Worth a short chat?' beats a calendar link in the first email.
Examples
Agency: 'Saw you opened in Riyadh. Most brands there struggle with Arabic creative at speed.' Recruiter: 'Noticed three engineering roles open for 30 days.' Consultant: 'Your new CFO usually means a cost review in the first 100 days.'
Want this working in your business?
30 minutes, and a written plan within 48 hours.